Phad is cloth and wall painting that visually depicts the story of the local hero-god. While the story is narrated using songs and dance, the visual impact provided by the Phad. The large-scale horizontal paintings on cloth portraying the epic lives of the local hero-gods PABUJI and DEVNARAYAN are popularly known as Phad paintings. These paintings have the mammoth task of representing a complex and a full blown folk epic narrative, which it achieves through a very specific style of representation, filled with figures and pictorial incidents, these paintings form a kind of dramatic backdrop to epic story telling performances.